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John T. Unger

Free Site Stats from FeedBurner: My New Favorite Stats Package

John T. Unger January 4, 2007

FeedBurner just announced a great new feature… integrated blog stats for your site as well as your feed!

As promised, site statistics are now live. Our architecture conversion work after the BlogBeat acquisition is complete, and our free StandardStats service now enables any of our publishers to track both feed and site audience, all from the comfort of your FeedBurner account.

This comes at a great time for me, because I was looking for a new stats package to track my various blogs in the new year. I currently use TypePad's stats, Sitemeter, and FeedBurner's feed stats  for most of my tracking. I have Performancing Metrics (recently acquired by PayPerPost), on several blogs but don't check it much and am not sure what will happen with the service post-acquisition. I have free accounts at HitTail beta, MyBlogLog and Clicky, but don't currently check in on any of those regularly. Clicky is actually a brilliant free stats service if you have only one blog (until they come out of beta, they're only allowing users to track one site). If I could track all my blogs with Clicky, I'd have done that New Years Eve.

So, long story short, the new FeedBurner stats package is really exciting. It's free, it's easy to install (if you're using FeedFlare already, all you need to do is click a checkbox) and it tracks a lot of data and lays it out nicely. Here's a partial list of what the service provides (cribbed from the FeedBurner blog):

What You Get
Lots. This initial release of site statistics includes:

  • Visitor summary, detail and trends
  • Page summary, detail and trends
  • Referral and Search trends
  • Inbound referral traffic breakdown, grouped by domain and broken out in detail
  • Outbound click breakdown
  • Visitor city cloud and live geographic visitor detail
  • Percentage inbound traffic from search and the queries that drove the traffic
  • Percentage of visitors that are new to your site today
  • Browser and OS breakdown, with trend indicators
  • Detailed historical traffic by page and by date

FeedBurner also has some screen shots of the new stats package if you'd like to look before you sign up.

One more thing I want to comment on, which I almost missed. Towards the bottom of their post you'll see the following paragraph:

The First of Many Hacks: Filed under lightweight yet handy, here's a "bookmarklet" hack for quick stats access: drag the Page stats link to your browser's toolbar. Edit the URL to replace "YourIDhere" with your FeedBurner Feed ID (which can be found by going to "My Feeds" and clicking on your feed; your feed ID is the number at the end of the URL in your address bar). Now, whenever you browse to a page on your own site, you can click this "Page stats" bookmarklet button and dive right to the page-specific stats at FeedBurner.

I almost missed how cool this was, overwhelmed as I was by all the info in a single post. I kind of scanned it and thought, "oh yeah, well, easy stats access, blah, blah blah, whatever…"

Then I read it a second time and realized that the bookmarklet doesn't just open your stats dashboard— It takes you directly to the stats for any single page/post on your blog! That's pretty cool! Say I want to track the effectiveness of a particular post over the course of a week or two, or want to compare the effectiveness and reach of several similar posts. I could easily see this being much more handy than I first realized.

As usual, the folks at FeedBurner totally frickin' rock!

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Debra Hamel says:

I'm there! Just dragged up the bookmarklet, and I'm ready to rock.

By the way, I gave up sitemeter a long time ago for statcounter, which I much prefer because you can have many many projects within the same account.

john t unger says:

Hi Deb!

Hmmm… Never saw statcounter before. Looks pretty cool, I'll have to try it out.

My real motive for switching is that when I first signed up with Sitemeter, I rolled several blogs into the same account. I'd like to view separate stats for them, but also kind of like having the aggregate numbers. So I just figured a new stats package was the way to go this time.

What I really miss is AWstats, which I had on my non-TypePad site for years. It's a great package, but requires hosting cgi stuff that can't be put on TypePad's servers.

Debra Hamel says:

I had a bunch of different accounts in sitemeter and got sick of logging in and out of them. Statcounter is very handy. I'll use the Feedburner stats in conjunction with it, since all it takes is a button click anyway!

Sean says:

Clicky lets you track more than one site, you just have to ask first :) This is mainly to prevent us from growing too fast... we already had a few problems with that last month.

If you are still interested, send me an email and let me know how many more sites you want to track, I will upgrade your account to let you do that!

john t unger says:


Thanks! I'll definitely be in touch about that.

Really like the layout of stats at Clicky!

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» Feedburner adds real-time stats for your blog from Business Blogs: How to Build A Better Blog
Recently Feedburner rolled out their new Blog Stats feature. Since others have written about this in great detail, I'm going to refer you to two posts that review and explain why this is important: TypePad Hacks has an excellent review [Read More]

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